This advertisement makes use of the bandwagon method, which encourages people to be on the winning side, and lets them to be join the crowd. In this case, the 'ultimate upgrade to a mac' will be very popular, and lets people feel cool. They also make use of faulty cause and effect. They credit the use of this upgrading to give people a great experience using the mac upgrade. Also, they play around with words to convince people to upgrade to a mac.