Monday, 1 July 2013

Advertising Techniques by Claire and Seraphina


a) Online advertisement we chosen:


b) Technique used in the advertisement: emotional appeal

c) Give some examples from the ad that highlight the technique you have identified.
  • Use of a sad animal [ posture ]
  • bolding of certain words to gain sympathy 
  • The ellipsis  is used to show the dog's confusion and sadness

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